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Who we love working with
Think small-business values with big-business aspirations! We love working with individuals and teams who have created their business from the ground up, who feel confident in what they are doing, who are creating genuine value, and are ready to scale their business.
Our belief is that every business has that million dollar (or multi-million dollar!) story.
Unlocking that story and telling it in the most effective, resonating way is what we do 💪
Case Study: Alair Homes
Alair Homes is a premium home renovation and custom home builder. With nearly 200 local offices across North America, Chippy partnered with the team at Alair Homes Forest Hill to strengthen their brand image and increase brand awareness.
Prior to partnering together, Alair Homes Forest Hill had been operating independently for 4 years, internally managing their Instagram presence in-house. But with a lean team, they struggled to find time to post. Excitement was low. Follower engagement was low. And month-over-month growth had plateaued. The team struggled to reach the 2,000 follower mark.
How Chippy has transformed Alair Homes’ Instagram
We began our partnership with Alair Homes Forest Hill by crafting a results-driven content marketing strategy, including:
An ideal client “avatar” (otherwise known as a “client persona”);
A client journey map;
A competitive audit; and
An actionable content strategy
With a strategic roadmap in place, we revamped Alair’s Instagram aesthetic to better showcase the company’s brand, values, and ideals. Today, we actively manage the daily content development, photography, videography, copywriting, and community management for the Alair Homes Forest Hill team. As brand champions and hands-on, dependable support, we provide our digital marketing expertise 7-days a week.
We now work with 7 local Alair Homes offices across the GTA region of Ontario.
Increased followers +2x in 1 year
Key Success Metrics
Within a year of working together, Chippy achieved the following for Alair Homes Forest Hill:
📈 Increased impressions +250%
📈 Increased reach +340%
📈Increased overall engagement +220%
📈 Went from an average of 40 likes per post to an average of 210 likes per post
📈 Average 1 to 3 qualified sales leads per month, representing +$1MM in sales per lead
“Marissa and her team have completely transformed our business. Chippy understands the intricacy of what we do and the competitiveness of our industry. Time and time again, they have been able to transform complexities and challenges into opportunities that truly convert.”
~ Evelynn Ratcliffe,
General Manager of Alair Homes Forest Hill